The Key Role Social Media Plays With SEO Campaigns
It was barely a handful of years ago that the inclusion of social media into an SEO campaign was viewed as nothing more than an additional extra.
Search engines saw little value in the use of these platforms as professional SEO operators invested their time and energy into other endeavours. SEO Shark offers social media marketing and optimization as part of their many services.
Yet as the increase in the users exploded from every continent and every demographic, there was no denying the value that these platforms had in a digital exercise such as search engine optimisation.
From Twitter to Instagram, YouTube to Facebook, Snapchat to LinkedIn and Google+ to Pinterest, the landscape in 2019 dictates that these outlets are at the forefront of any brand seeking added exposure and revenue online.
Let us discuss the worth of using these sites for such a campaign.
Accounts Are Their Own Page for SEO Purposes
Posts on social media rank individually on Google, making it apparent just how powerful this realm is in the world of SEO. From one single Facebook article to a Tweet or Instagram story, these single pieces of content become their own ranking signals that can have a greater reach than even a brand’s website depending on its viral qualities. This means that certain outlets can easily bypass the traditional operating model of how we think about rankings and their own value.
Best Means of Circulating SEO Content
One of the most difficult tasks that any SEO professional has to consider is circulating content for On-Page clicks. How can a new article be leveraged through organic traffic? In order to hit these targets, brands require channels to broadcast the content across Off-Page sources. That is the very role that social media plays, no longer being considered a fringe platform for sharing funny cat videos, but for informing and passing on news, offers, promotions and more. When these accounts have that type of positive traction, the followers increase and the process becomes authentic given that there is an audience already there waiting for the next piece of information.
Ties Into SEO Mobile Boom
Australia is a country that is leading the pack when it comes to mobile usage per capita. It is expected to have surpassed the 90% mark within 2019 and this trend synchronises with the boom of app downloads and social media use. From Facebook, Instagram, Twitter and more – the country has been reported to have a 69% social media activity rate for 2018. This is where the two elements are coming together and painting a clear picture for SEO operators. It has been a true principle for marketing gurus dating back to the start of the 20th Century – go fishing where the fish are.
Brand Awareness Boost for SEO
The term of ‘brand awareness’ can seem vague and opaque in many respects. Especially in an SEO system where impact is measured in pure figures and statistics, outlined in ranking points, positioning and amount of clicks for cut-through. Yet the inclusion of social media does allow for businesses to make gains in the subconscious of consumers on these platforms. When exposed to the messaging and the logo through paid advertising or just through organic posts, it does make an impact on sales and digital interest.
Expedites The SEO Process
With all of these elements combined together, it is clear that the inclusion of social media works to amplify and accelerate the work of SEO operators. There is no escaping from the fact that this campaigning can be a difficult slog for professionals who want to see immediate gains. The other avenue to achieve short-term success is to pay for advertising on Instagram, Facebook and Twitter, but this is a free channel to build an audience of followers and achieve those clicks without having to pay financially for the privilege.